SEO Optimization for Microsite Events

Complete the module

1. Getting Started with Ads and Tracking from Scratch

3:23

2. Setting Up the Meta Pixel in Fourvenues PRO

1:53

3. How to Use the Conversions API in Fourvenues PRO

2:28

4. What Is GTM and How to Integrate It in Fourvenues PRO

1:30

5. Introduction to SEO: Improve Your Microsite’s Ranking

4:00

6. Technical and Local SEO Optimization for Microsites

3:36

7. SEO Optimization for Microsite Events

1:16

In This Chapter

Yo will learn how to improve the SEO of all your events so they reach more people and help you sell much more. Go for that Sold Out!

First steps

Welcome to the chapter on SEO Optimization for Microsite Events in the Tracking module of Fourvenues Academy. In this chapter, you’ll learn how to optimize the SEO for specific events. Let’s get started!

Event SEO Optimization from PRO

To optimize the SEO of your events, you can either create a new event or select an existing one.

Event Name

Start by optimizing the event name. You can edit the name by going to Event Settings > Event Information.

The name should be strategic: it’s essential that your event names are specific and not generic.

Here are some examples of generic names to avoid and strategic names we recommend using:

Monday
EVE
Party now
Party saturday…

Event Description

From the same screen, you can add an event description, including relevant keywords for your business. This makes it easier for customers to find you through online searches.

Now you know how to optimize the SEO of your events! If you want to keep getting the most out of Fourvenues PRO and take your business to the next level, continue with the next episode. Let’s go!