What Is GTM and How to Integrate It in Fourvenues PRO

Complete the module

1. Getting Started with Ads and Tracking from Scratch

3:23

2. Setting Up the Meta Pixel in Fourvenues PRO

1:53

3. How to Use the Conversions API in Fourvenues PRO

2:28

4. What Is GTM and How to Integrate It in Fourvenues PRO

1:30

5. Introduction to SEO: Improve Your Microsite’s Ranking

4:00

6. Technical and Local SEO Optimization for Microsites

3:36

7. SEO Optimization for Microsite Events

1:16

In This Chapter

You Will discover what Google Tag Manager is, what it’s for, and where to find the GTM ID. Take your campaign tracking to the next level!

First Steps

Welcome to the chapter on Google Tag Manager in the Tracking module of Fourvenues Academy. In this chapter, you’ll learn what it is, where to find its dentifier, and how to configure it in Fourvenues PRO. Let’s get started!

What Is Google Tag Manager (GTM)?

Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets on your website or mobile app.

Centralize Tag Management in One Place

Once the Tag Manager code snippet is placed on your project, in your Fourvenues microsite in this case, the basic analytics setup and event delivery will be configured on your website.

From there, you can add any measurement tags your business needs and configure custom events in Google Analytics 4 if necessary.

How to Insert the GTM ID into Your Microsite

Go to Fourvenues PRO > Settings > Microsites, and then to the Tracking section.
Once you’ve copied the GTM ID to your clipboard, paste it into the field called Google Tag Manager Property ID.

Now you know how to insert the Google Tag Manager Property ID into your microsite! If you want to continue making the most of Fourvenues PRO and take your business to the next level, continue with the next episode. Let’s go!