Technical and Local SEO Optimization for Microsites

Complete the module

1. Getting Started with Ads and Tracking from Scratch

3:23

2. Setting Up the Meta Pixel in Fourvenues PRO

1:53

3. How to Use the Conversions API in Fourvenues PRO

2:28

4. What Is GTM and How to Integrate It in Fourvenues PRO

1:30

5. Introduction to SEO: Improve Your Microsite’s Ranking

4:00

6. Technical and Local SEO Optimization for Microsites

3:36

7. SEO Optimization for Microsite Events

1:16

In This Chapter

You’ll learn how to improve On-Page SEO and Local SEO for your microsite to continue increase its visibility in search engines.

First Steps

Welcome to the SEO for Microsites chapter of the Tracking module in Fourvenues Academy. In this chapter, you’ll learn how to configure and control visible SEO optimizations on your microsite. Let’s get started!

The Importance of Your Organization's Name for SEO

First of all, your organization’s name directly affects your SEO ranking, so it’s important to make sure it’s optimized correctly.

When Is Your Organization Name Well Configured?

When you include the city name next to your organization’s name.
Yes something as simple as adding your location can help you rank higher in search engines.

How to Change Your Organization's Name

Go to Settings > Organization Data.
Enter the city where you operate in the name field (for example: “MAZE Amsterdam”).
Don’t forget to save your changes!

LOCAL SEO: Location Settings

The next aspect you should configure is your location. To do this:

Go to Settings > Locations
Enable the location to improve your local SEO
Select the location and mark it as approved. This way, the address will be saved as the default for your organization.

To check how it displays:

Go to Settings > Website Configuration > Microsite
Open the link and scroll to the bottom of the page.

You can also enhance your local SEO further via:
Settings > Locations > Website Configuration > SEO Tab

In the place field, enter the city where your venue is located, unless you’ve already included it in your organization’s main name. For example: “Amsterdam.”

On-Page SEO or Microsite Content

Another area you can optimize is the Organization Description field.

Here, write an engaging summary of your business, using the keywords you’ve previously identified.

Further down, you’ll also find a section that appears as a dropdown on your microsite, where you can add more relevant information as needed.

Tips to Improve On-Page SEO

Some useful tips from the Fourvenues SEO experts to help improve your microsite’s content ranking:

Content is king. Be creative, authentic, and highlight in bold the keywords that best describe what you offer. This helps attract both your clients and search engines.
Make it easy to read. Organize your content clearly, using bullet points and emojis to highlight key info like hours, location, exclusive services, and recommendations.
This helps users find what they need quickly, improving their experience and your site’s ranking.

By following these steps, you’ll have an attractive and optimized page that increase your online presence and grabs the attention of your ideal customers.

Now you know how to configure the visible SEO optimizations on your microsite! If you want to keep getting the most out of Fourvenues PRO and take your business to the next level, continue with the next episode. Let’s go!