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In this chapter, you’ll discover what Facebook’s Conversions API is, where to find the Token, and how to configure it in Fourvenues PRO. Let’s get started!
What is a Conversions API?
The Conversions API is not a required setup, but it is highly recommended. It works as a complement to the Meta Pixel, providing additional information such as how many people visit your website, where they come from, what actions they take, and which products or pages they view.
Why use the Conversions API?
With this detailed information, Facebook’s Conversions API helps you make the most of your marketing data and improve the performance of your ads on Facebook and Instagram, all while respecting user privacy and without relying on cookies.
Where can you find the token to install the Meta Conversions API in Facebook Ads Manager?
- Go to the menu on the left > All Tools > Events Manager.
- In the Events Manager, click the Pixel that is active or the one you want to work with.
- Inside the Pixel menu, go to Manage Integrations.
- There, you’ll see the Meta Pixel (active) and Conversions API (in progress).
- Click Manage > Start sending events from the server > Get Started, and finally click Generate Access Token.
How to insert the token into your Fourvenues Microsite
- Go to Fourvenues PRO > Settings > Public Sales Settings Block.
- Then, go to Website Configuration, where you’ll find the Tracking section.
- Copy the token and paste it into the “Access Token” (Facebook) field.
Now you know how to insert the Facebook Conversions API Token into your microsite! If you want to keep making the most out of Fourvenues PRO and take your business to the next level, continue with the next episode. Let’s go!
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