Setting Up the Meta Pixel in Fourvenues PRO

Complete the module

1. Getting Started with Ads and Tracking from Scratch

3:23

2. Setting Up the Meta Pixel in Fourvenues PRO

1:53

3. How to Use the Conversions API in Fourvenues PRO

2:28

4. What Is GTM and How to Integrate It in Fourvenues PRO

1:30

5. Introduction to SEO: Improve Your Microsite’s Ranking

4:00

6. Technical and Local SEO Optimization for Microsites

3:36

7. SEO Optimization for Microsite Events

1:16

In This Chapter

Learn what the Meta Pixel is, where to find it, how to set it up within Fourvenues PRO, and start tracking your conversions!

First Steps

Welcome to the chapter on the Meta Pixel from the tracking module of Fourvenues Academy. In this chapter, you will learn what it is, where to find it, and how to set it up in Fourvenues PRO. Let’s get started!

What is the Meta Pixel?

Imagine your website is a physical store. The Meta Pixel is like a detector placed at the entrance that tells you who walks in, what they look at, and whether they end up buying something. It provides useful data and metrics about your campaign performance, such as how many people visit your website and what products or pages they view, among others.

Benefits of the Meta Pixel

This information allows you to fine-tune your ad strategies on Facebook and Instagram to increase sales. In short, the Meta Pixel helps you better understand your customers and improve your marketing results.

Where Can You Find the Meta Pixel ID?

Once inside your ad account (Facebook Ads Manager), go to the menu on the left > All Tools > Events Manager.
Once inside, select the pixel you want to get the ID from.
You’ll see it on the left side. You can copy it to your clipboard by clicking on the bottom right corner of the screen.

How to Insert the Pixel ID into the Microsite

Go to Fourvenues PRO > Settings > Public Sales Settings Block > Website Configuration, where you’ll find the Tracking section.
This is where you need to insert the copied code into the field labeled “Pixel ID (Facebook)”.

Now you know how to insert the Facebook Pixel into your microsite! If you want to keep getting the most out of Fourvenues PRO and take your business to the next level, continue with the next episode. Let’s go!