Complete the module
In this article
Discover what the TikTok Pixel is, how the Events API works, and learn how to properly configure both in Fourvenues PRO.
What is the TikTok Pixel and Events API
Welcome to the TikTok Pixel & Events API chapter of the Tracking module in Fourvenues Academy.
In this video, you’ll learn what it is, where to find it, and how to configure it in Fourvenues PRO. Let’s get started.
Imagine your website is a physical store. The TikTok Pixel acts like a sensor at the entrance, allowing you to track who enters, what they look at, and whether they make a purchase. It provides key data and metrics about your campaign performance, such as how many users visit your site and which pages or products they view.
The Events API is not mandatory, but it is highly recommended. It complements the TikTok Pixel by providing additional data, such as where users come from, what actions they take, and what content they interact with.
Benefits of using the Events API
With this more detailed data, the TikTok Events API allows you to:
- Make better use of your marketing data
- Improve campaign performance and ROI
- Obtain more accurate data without relying on cookies or ad blockers
- Prevent data loss caused by restrictive browsers like Safari
In short, the TikTok Pixel and Events API help you better understand your customers and optimize your results.
How to create the Pixel in TikTok Ads Manager
Let’s see how to obtain the Pixel ID from TikTok Ads Manager:
- Go to TikTok Ads Manager
- Select Web
- Enter your microsite URL or website (if using an iframe)
- Select Manual setup
- Choose TikTok Pixel + Events API and name your Pixel
- Complete steps 2, 3, 4, and 5 without making changes
- In step 6, make sure all events have their parameters enabled
- In step 7, click Generate Access Token and save the value
- Complete step 8 without changes and click Finish
Important:
Save both the Pixel ID and the Access Token, as you will need them in Fourvenues.
How to configure the Pixel and API in Fourvenues
Now let’s see how to add these identifiers to your Fourvenues microsite:
- Go to Fourvenues PRO
- Navigate to Settings
- Go to the Public Sales section
- Enter Web Configuration
- Open the Tracking section
Here you will need to:
- Enter the TikTok Pixel ID in the corresponding field
- Add the TikTok Access Token in its field
You now know how to configure the TikTok Pixel and Events API in your microsite.
To keep getting the most out of Fourvenues PRO and take your business to the next level, continue to the next chapter. Let’s go.
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